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PAY PER CLICK (PPC) ADVERTISING
Stay on Top of Search Results!
Pay Per Click Advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results.
Simply stated, we will “bid” a price per click to be in a specific position of the search rankings for a particular search keyword or keyword phrase.
The more you agree to pay per click (or bid) for a specific keyword, the higher your site will rank in the paid search results.
The paid search results are usually marked as advertisements or “Sponsored Links” and appear above or beside the search engine’s organic listings.
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Marketing Mania Employs Exceptional Practices Such As:
Client Interview
" No Two Companies Are Similar"
Initial Consultation is essential to understand the company, its requirements and determine the goals for Online Marketing to attain great results.
Keyword Analysis & Optimization
"How Do You Want to Appear on Search"
A list of relevant keyword phrases that are searched out by potential customers. We use your input on what your most important keywords are, then expand that list by checking that list against the search engines’ databases of actual keyword searches. This research allows us to target the right keywords that will actually drive customers to your website.
Content Creation and Targeting
"Engage With Your Audience the Right Way"
With the keywords chosen for your website, we will modify the content to include important keyword phrases in the right places such as the Meta Tags, Header Tags, Link URLs, Alt text. This allows search engines to find your site for your selected keywords. We will also monitor keyword-related searches and make recommendations for additional topics to include on your website to boost your web traffic.
Link Building to Related Websites
"Getting Relevant Traffic the Best Way"
Receiving Links from other websites are vital for high rankings in search engines. We gather links to your website from various sources and submit your site to categories related to your business in all the major web directories. Then we submit your website to additional niche directories including local and industry-specific sites. Additional links are gathered from press releases, blogs, articles and other sources. Link building is ongoing and has to be done continually to stay ahead of the competition.
Goals and Metrics
"Analysis is The Key to Quality Traffic"
Traffic to your website is closely monitored, paying close attention to where the traffic is coming from and which keywords are taking people to your website. We are able to analyze the effective and relevant keywords that generate leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.
